{"product_id":"predictive-analytics-the-power-to-predict-who-will-click-buy-lie-or-die-by-eric-siegel","title":"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel","description":"\u003cp\u003e**Intact Gift Giving Condition book**\u003c\/p\u003e\u003cp\u003eIn this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. \"Mesmerizing \u0026amp; fascinating...\" —The Seattle Post-Intelligencer \"The Freakonomics of big data.\" —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":46216942157871,"sku":"9781119145","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/0455\/1727\/files\/9781119145677.0.jpg?v=1789843603","url":"https:\/\/www.moonnsixpencebooks.com\/products\/predictive-analytics-the-power-to-predict-who-will-click-buy-lie-or-die-by-eric-siegel","provider":"MoonNSixpence Books","version":"1.0","type":"link"}