**Intact Gift Giving Condition book**

Business Analytics gives managers, analysts, finance professionals, auditors, consultants, students and lecturers a structured route from raw data to defensible action. Turn business data into sound decisions with a practical guide covering analytics, statistics, machine learning, visualisation and responsible AI. The book connects analytical methods with commercial decisions, operating constraints, financial value and accountability. The opening chapters explain business intelligence, descriptive analytics, diagnostic analytics, predictive analytics and prescriptive analytics.