Probably not. Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success Would you take off on a road trip to a new destination without a map or good directions? Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That’s why so many businesses have difficulty making it – and unfortunately, several don’t – in today’s competitive marketplace.