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From raw data to actionable insights - journey through the essentials of data analytics! A Practical Guide to Data Analysis Tools and Techniques, Big Data, and Real-World Application for Beginners. Data analytics is becoming increasingly important in today's data-driven society, and so has the demand for data analysts. Data Analytics Essentials You Always Wanted to Know (Data Analytics Essentials) is a comprehensive yet succinct manual, perfect for you if you are trying to understand the fundamentals of data analytics.