Soft Cuddly Friends Originals Simba measures 10" tall, is coloured in warm beige and brown tones and an all-round enchanting little chap. "Danger? Ha! I walk on the wild side. I laugh in the face of danger!" Cheerful little lion Simba is king and a companion in adventures. His ears are always ready to listen, the two fluffy puffs and his stainless steel "button in ear" are highlights for little hands experiencing the cuddly soft fur.