Rules to Speak By gives them science-backed techniques to do that. From high-stakes jury trials to crucial client pitches, a lawyer's success turns on their ability to speak persuasively. This thorough guide applies to every situation in which lawyers speak―jury trials, courtroom arguments, CLE presentations, client pitches, and more. Drawing on advice from the country's best lawyers and research from cognitive psychology, the book teaches readers how to: Grab and hold the audience's attention Frame their arguments for maximum appeal Make their points memorable and easy to understand Use language designed for listeners, not readers Create effective visual aids Get the most from their voice and body language Connect with the audience Practice effectively