EEYORE PREMIUM QUALITY PLUSH - Super soft plush fabric; designed for comforting cuddles and gentle hugs ORIGINAL STEIFF since 1880 The "button in the ear" stands for Steiff's promise to create plush toys with the highest standards of quality, safety, workmanship and material quality 10 INCHES FINEST CRAFTMANSHIP - Features a sweet embroidered smile, floppy ears, and signature pink bow tail