**Intact Gift Giving Condition book**

See why so many expensive data initiatives stall after go-live, and then what works when you treat data like a real product with real users. Turn scattered datasets into trusted, reusable data products that power AI, analytics, and measurable business results. With the surge of generative and agentic AI, know that the models aren’t the bottleneck; it’s the data. The winners are the organizations that can deliver data that’s well designed, trusted, easy to find, and consistent across the business.