**Intact Gift Giving Condition book**
The Management of Innovation examines how firms can leverage and create technology capital. Despite the importance of innovation for the growth of firms, industries, and the national economy, the strategic tools available to effectively manage and create new technologies are often neglected by entrepreneurs and corporate managers. Over the past two decades, economists and management scholars have developed several new insights into how large companies and startups can be more innovative. Many of these research findings have not yet reached management practice.