**Intact Gift Giving Condition book**

The group selected 13 young actresses with potential star power and promoted them heavily as "Baby" (meaning junior) Stars. In 1922, an early association of film publicists known as the Western Associated Motion Picture Advertisers (Wampas) hit upon a strategy to call attention to their organization and their industry. To be selected a Wampas Baby Star soon became a much-sought honor-a ticket to recognition and publicity in those days before the Academy Awards. While a few Baby Stars (Ginger Rogers, Joan Crawford) went on to superstardom and others enjoyed modest success, some failed to shine.